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Selling - How can
I help you?
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The
selling process generally begins with a determination of a
reasonable asking price. As a Licensed State of Florida Realtor,
I will give you up-to-date information on what is happening
in the marketplace and the price, financing, terms and condition
of competing properties. These are key factors in getting
your property sold at the best price, quickly and with minimum
hassle. Some of the other advantages of working with a Realtor
is that your property will appear in the Multiple Listing
Service (MLS) so that large numbers of buyers will have access
to your property, I will also screen all potential buyers.
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Marketing:
The next step is a marketing plan. I will recommend repairs
or cosmetic work that will significantly enhance the salability
of the property. Marketing includes the exposure of your property
to other real estate agents and the public. In many markets
across the country, over 50% of real estate sales are cooperative
sales; that is, a real estate agent other than yours brings
in the buyer. I act as the marketing coordinator for your
property, disbursing information about your property to other
real estate agents through a Multiple Listing Service or other
cooperative marketing networks, open houses for agents, etc.
Advertising
is part of marketing. The choice of media and frequency of
advertising depends a lot on the property and specific market.
For example, in some areas, newspaper advertising generates
phone calls to the real estate office but statistically has
minimum effectiveness in selling a specific property. Overexposure
of a property in any media may give a buyer the impression
the property is distressed or the seller is desperate. I know
when, where and how to advertise your property. There is a
misconception that advertising sells real estate. The NATIONAL
ASSOCIATION OF REALTORS® studies show that 82% of real estate
sales are the result of agent contacts through previous clients,
referrals, friends, family and personal contacts.
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| Security:
When a property is marketed with my help, you do not have to
allow strangers into your home. I pre-screen and accompany all
QUALIFIED prospects through your property. |
| Negotiating:
The negotiation process deals with with many of the same issues
for both buyers and sellers, as noted on my "buying"
page. I can help you objectively evaluate every buyer's proposal
without compromising your marketing position. This initial agreement
is only the beginning of a process of appraisals, inspections
and financing -- a lot of possible pitfalls. I will help you
write a legally binding, win-win agreement that will be more
likely to make it through the process. |
| Monitoring,
renegotiating and closing: Between the initial sales
agreement and closing (or settlement), questions may arise.
For example, unexpected repairs are required to obtain financing
or a cloud in the title is discovered. The required paperwork
alone is overwhelming for most sellers. I will help you resolve
these issues and move the transaction to closing (or settlement).
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